Pepsi Skips its Hike for Hype
February 4, 2010 by Anne
Filed under Apartment Living
http://www.flickr.com/photos/roadsidepictures/ / CC BY-NC-ND 2.0
The New York Jets who lost in the AFC championship aren’t the only ones skipping the Super Bowl this year. Pepsi has announced it has chosen to pass on their annual $3 million commercial and invest more in their social media strategy.
Pepsi Refresh is an initiative Pepsi is taking to invest $20 million dollars of grant money back into local communities for aid in projects for health, arts and culture, food and shelter, the planet, neighborhoods and education. They plan to market this message in ways that are more viral including social media. This is the first-time in 23 years that Pepsi isn’t running a Super Bowl ad. What do you think? Are you disappointed or do you think it’s a smart move for the company?
I think this may be Coke’s chance to really shine during the most watched TV show of the year.
You can read more about Pepsi’s decision here.
